China’s leading online travel agency, Sources ctrip 1.09b kong usfiorettibloomberg, has acquired US-based travel company, FareHarbor, for $250 million. The acquisition is part of Ctrip’s strategy to expand its presence in the US market and offer more services to its customers. FareHarbor is a software company that provides booking and reservation services for tours and activities. The company has over 5,000 clients in the US, Canada, and the Caribbean.
The acquisition will allow Ctrip to offer more tour and activity options to its customers, as well as expand its customer base in the US. Ctrip has been expanding its presence in the US market over the past few years. In 2016, the company acquired travel search engine, Skyscanner, for $1.09 billion. The acquisition of FareHarbor is another step towards Ctrip’s goal of becoming a global leader in the travel industry. The acquisition is also a strategic move for Ctrip as it faces increasing competition from other online travel agencies such as Expedia and Booking.com.
By acquiring FareHarbor, Ctrip will be able to offer a wider range of services to its customers and stay ahead of its competitors. In addition to expanding its presence in the US market, Ctrip has also been investing in other areas of the travel industry. The company has invested in ride-hailing service, Didi Chuxing, as well as hotel booking platform, MakeMyTrip. Overall, the acquisition of FareHarbor is a significant move for Ctrip as it continues to expand its presence in the US market and offer more services to its customers. With the acquisition, Ctrip will be able to offer a wider range of tour and activity options to its customers and stay ahead of its competitors in the online travel industry.
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