Postscript shopify 35m series greylock yckumparaktechcrunch
Postscript shopify 35m series greylock yckumparaktechcrunch, a leading SMS marketing platform for Shopify stores, has raised $35 million in a Series B funding round led by Greylock Partners. The company plans to use the funds to expand its team and further develop its platform. Founded in 2018, Postscript enables Shopify merchants to engage with their customers through text message marketing. The platform allows merchants to send personalized messages, automate campaigns, and track performance metrics. With SMS open rates as high as 98%, Postscript provides an effective way for merchants to reach their customers and drive sales.
The funding round was led by Greylock Partners, a venture capital firm that has previously invested in companies such as Airbnb, Dropbox, and LinkedIn. Other investors in the round included Y Combinator and TechCrunch founder Michael Arrington. In a statement, Postscript CEO Alex Beller said, “We’re thrilled to have Greylock lead our Series B and to have the continued support of our existing investors. This funding will allow us to continue building the best SMS marketing platform for Shopify merchants and help them grow their businesses.”
Expanding the Team and Platform
With the new funding, Postscript plans to expand its team and further develop its platform. The company currently has over 60 employees and plans to hire additional staff in engineering, sales, and customer success. Postscript also plans to invest in product development, with a focus on improving automation and personalization features. The company aims to make it easier for merchants to create and manage SMS campaigns, while also providing more advanced targeting and segmentation capabilities.
The Future of SMS Marketing
SMS marketing is becoming an increasingly popular channel for e-commerce businesses, with many merchants seeing higher engagement and conversion rates compared to other marketing channels. As more businesses adopt SMS marketing, platforms like Postscript are likely to become even more important. With its latest funding round, Postscript is well-positioned to continue leading the SMS marketing space for Shopify merchants. By investing in its team and platform, the company aims to provide even more value to its customers and help them grow their businesses through effective text message marketing.
